The SKILLS-PASSION-MARKET Framework

Step 1: What are you GOOD AT? List your skills:

  • Cooking, baking, catering
  • Sewing, knitting, crafts
  • Teaching, tutoring
  • Computer skills
  • Writing, designing
  • Customer service
  • Organisation and planning
  • Social media use
  • Languages you speak
  • Islamic knowledge

Step 2: What do you LOVE doing?

  • What do you do in your free time?
  • What do people always ask your help with?
  • What topics do you read about for fun?
  • What would you do even if you were not paid?

Step 3: What does the MARKET need?

  • What problems do people around you have?
  • What products are hard to find in your area?
  • What do Muslim women in your community need?
  • What services are not being offered locally?

The Sweet Spot: Where your Skills + Passion + Market Need overlap — that is your ideal business!

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