The Minimum Viable Product (MVP) Approach
Before investing time and money — test your idea first!
Step 1: Make a small sample of your product/service Step 2: Offer it to 5-10 people (friends, family, community) Step 3: Ask for honest feedback Step 4: Ask if they would pay for it Step 5: If yes — you have a valid business idea!
Market Research Questions
Ask potential customers:
- Do you currently buy/use this type of product?
- Where do you currently get it from?
- What do you like/dislike about current options?
- Would you buy from me? At what price?
- What would make my version better?
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