SECTION 1: BUSINESS OVERVIEW
Business Name: ___________________ Your Name: ___________________ Business Type: (Products / Services / Both) Start Date: ___________________ Location: (Home-based / Online / Physical shop)
Business Description (2-3 sentences): Describe exactly what your business does and for whom.
Example: “Bismillah Home Bakes is a home-based halal bakery specialising in custom celebration cakes and traditional sweets for Muslim families in Shahjahanpur. We provide beautifully decorated, 100% halal products made with quality ingredients, delivered directly to customers’ homes.”
SECTION 2: YOUR PRODUCT/SERVICE
What exactly will you sell? List all your products/services with brief descriptions.
What makes you DIFFERENT? (Your Unique Selling Point — USP)
- Why should customers choose YOU over others?
- What special quality, skill or offering do you have?
Example USPs:
- “100% halal-certified ingredients”
- “24-hour delivery guarantee”
- “Custom Islamic designs”
- “Only female-run business in area”
- “Lowest price for same quality”
SECTION 3: YOUR CUSTOMERS
Who is your ideal customer? Describe in detail:
- Age range:
- Gender:
- Location:
- Income level:
- What do they need that you provide?
- Where do they currently shop?
- How do they prefer to communicate?
How many potential customers are there? Estimate the size of your market.
SECTION 4: COMPETITION ANALYSIS
| Competitor | What they offer | Their price | Their weakness | Your advantage |
|---|---|---|---|---|
SECTION 5: MARKETING PLAN
How will you reach customers?
- WhatsApp Business
- Word of mouth
- Local mosque/community
- Flyers
- Community events
What will your message be? Write your simple marketing message (tagline): Example: “Delicious, Halal, Delivered to Your Door — Bismillah Home Bakes”
SECTION 6: PRICING
Cost to make/provide your product/service:
- Materials cost: ₹___
- Your time (hours × hourly rate): ₹___
- Packaging: ₹___
- Delivery: ₹___
- Total Cost: ₹___
Desired profit margin: % Your selling price: ₹
Formula: Selling Price = Total Cost + Profit Margin
SECTION 7: FINANCIAL PROJECTIONS
Startup costs (one-time):
| Item | Cost |
|---|---|
| Equipment | ₹ |
| Initial stock/materials | ₹ |
| Packaging | ₹ |
| Marketing materials | ₹ |
| TOTAL STARTUP | ₹ |
Monthly income projection:
| Month | Units sold | Revenue | Costs | Profit |
|---|---|---|---|---|
| Month 1 | ||||
| Month 3 | ||||
| Month 6 | ||||
| Month 12 |
SECTION 8: YOUR GOALS
3-Month Goal: ___________________ 6-Month Goal: ___________________ 12-Month Goal: ___________________
Your personal WHY: Why are you starting this business? What will the income enable you to do?
