Strategy 1: Word of Mouth (Most Powerful!)

“Give people a reason to talk about you.”

• Deliver outstanding quality — better than expected
• Add a personal Islamic touch — a handwritten note with a dua
• Follow up — ask if they are happy after purchase
• Referral programme — “Refer a friend, get 10% off next order”
• Ask for reviews — politely ask satisfied customers to tell others

Strategy 2: WhatsApp Marketing

• Daily/weekly product updates on Status
• Send new products to broadcast list
• Create a customer referral chain
• Join and contribute to local community groups

Strategy 3: Community Marketing

• Mosque notice board — Put up a flyer
• Islamic events — Set up a small stall
• School fetes and fundraisers — Sell there
• Ladies’ circles (halaqas) — Word spreads fast
• Community WhatsApp groups — Share (with permission)

Strategy 4: Content Marketing

Share valuable FREE content to build trust:

• Recipes if you’re in food business
• Hijab styling tips if in fashion
• Business tips if coaching
• Islamic reminders relevant to your field

People who get value from you FREE are more likely to pay you.

Strategy 5: Seasonal Marketing

Plan ahead for:

• Ramadan — Special Ramadan offers, iftar packages
• Eid al-Fitr — Eid gifts, celebrations
• Eid al-Adha — Qurbani-related products
• Back to school — Educational products
• Wedding season — Wedding-related products

The Marketing Calendar — Plan 3 Months Ahead